Hi, I'm Alex.  

For over 15 years I have been working in the fashion industry in various creative positions for brands in Scandinavia, Europe and Asia.

I have a great passion for a modern, timeless aesthetic and the design of sustainable products. I have extensive experience conceptualizing creative directions and leading product teams that translate concepts into products.

Throughout my career I've worked on a variety of aesthetic styles, from minimal and sophisticated to playful and bold. I love collaborating with different creative people from the design, art, music and photography world.